While technology is progressing at a rate that is constantly only increasing, it’s not actually evolving all that much. Sure, we come up with gadgets that are better and better, but they’re all still doing the same thing. Instead of focusing on innovation, the IT industry has only been focusing on improving the same thing.
And in few places is this as obvious as with Apple. Yes, the company was born on innovation, and if it would’ve sold more products, “Innovation” would have been Steve Jobs’ middle name, but nowadays they’re only pumping the market full of the same products improved slightly every year. And that by itself would have been fine, but stuff like what happened yesterday, when an Elitist Executive Belittled PC Users During Monday’s Apple Event, shouldn’t really happen.
Yesterday, an Apple presentation took place in the company’s campus. It was small, intimate, and very low-key. During the presentation, the company talked about some products that will lead their future line-up, as well as about the current tabloid bird-feeder that is the FBI encryption scandal. And then things turned ugly.
As he was talking about Apple’s new truncated iPad Pro, Phil Schiller, Apple’s senior vice president of worldwide marketing, issued some unwarranted and awkwardly elitist comments about PC users. It all started out ok, with Schiller saying how PCs were designed for a different era, for a different type of functionality.
But then he went on, to the audience laughter, saying that there are over 600 million PCs in use today that are over 5 years old, and that it’s really, really sad. And that was it. No follow-ups on how that would be a great market, just a nasty, mean-spirited comment to amuse the audience.
PCs in poorer countries
Even if Schiller did his research and knew the 600 million statistic was accurate, he most likely didn’t know or care about their distribution. While in the United States the average life span of PC went since 2006 from 4.5 to 5.8 to 5 and then back up to 5.6 years, the numbers are even worse for other countries.
While 2015 saw the average life span of a United States PC to be 5.6, Latin America PCs had a lifespan of 9.8 years, while those in Eastern Europe lasted for 7.5 years on average. Add to this the fact that an average Chromebook is $149, while the cheapest iPad Pro is $599 and a MacBook starts at $1,299, and Schiller’s joke sounds even more like the snobby comment of someone that hasn’t been out in the real world in a while.
Image source: Wikimedia