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Do you find it difficult to continue your internet surfing while eating at KFC? The company has found the perfect solution with its KFC Tray Typer.
People are complaining more and more about how technology is becoming an obstacle in the way of socializing, and they are mostly right; it is a rare phenomenon to see people actually talking to each other in restaurants, even while they eat.
In response, a lot of local restaurants and coffee places have initiated various campaigns supporting customers who choose to cease their typing while enjoying meals in their venues.
McDonals has also pursued a social media project in India, conducted under the umbrella of “#KuchPalOffline”, by offering customers promotional meals if they choose to spend quality offline time while eating in their restaurants.
At a time like this, KFC chose to swim against the current with a new advertising campaign designed to do exactly the opposite: feeding their customers smartphone addiction by ruling out the greasy fingers obstacle.
Advertising agency ServicePlan partnered with the fast food chain of restaurants and came up with the KFC Tray Typer; it is a flexible keyboard the size of the food tray that connects with your smartphone via Bluetooth.
In spite of its foldability, the KFC Tray Typer has been designed to sustain multiple wipe-downs so it can be reused again and again. You don’t have to stop your Tumblr scrolling just because your fingers are greasy from the crispy strips – you won’t even touch your smartphone screen.
As the name goes, the KFC Tray Typer fits perfectly inside your food tray; details about whether or not it can withstand grease smudges are yet to be disclosed, as well as what happens if a fizzy drink is spilled on it.
KFC has thought of everything; it included ergonomic features to its Tray Typer by grouping keys into three clusters, improving typeability. KFC restaurants in Germany offered the new Bluetooth device to all customers entering the venues on the day of the inauguration.
The KFC Tray Typer was so popular after the customers were encouraged to talk about it on social media, that every one of them was taken home by customers.
This is, however, only an advertising maneuver, so there is little chance it will become a permanent outlet in KFC restaurants. It is, nevertheless, ingenious as it feeds the customers’ desire to be constantly hooked up to the Internet. Doing so while eating is not an exception.
Image Source: The Verge
