Election Day is close, and it seems that social media has a tremendous impact on people’s opinion. More precisely, social media has a crucial role in influencing every voter’s perspective. Experts explain that this impact occurs because Americans spend a lot of time watching the news or simply listening to the radio.
According to Laura Olin, marketing consultant for Precision Strategies, social media is kind of a bridge between voters and the campaign. Based on the estimates, the largest communities of voters can be found on Facebook and Twitter.
These voters share everything they come across regarding the election with their family and friends. Also, any message they receive from their friends is more convincing than anything they would receive from the presidential campaign.
Social Media Statistics
Analysts calculated that between January and October, 109 million American citizens generated a staggering 5.3 billion shares, comments, posts, and likes on Facebook regarding the election. Furthermore, voters find out more about the election on LinkedIn, Pinterest, YouTube, Instagram, Snapchat, and Twitter to mention the most obvious.
However, many voters are very skeptical regarding many posts related to the 2016 election, while other political experts claim that social media videos and photos make Election Day even more confusing for many Americans.
Based on the latest survey, 35 percent of social media users thought the information was informative, whereas 59 percent of them were frustrated and stressed by those posts.
The Consequences of too Much Exposure
According to Professor Steven Weber from the University of California, people spend a lot of time watching and reading news about the election, and so they become confused and angry.
This is why experts recommend people to reduce the exposure to social media before Election Day. Plus, they already heard what was essential to know about the campaign. To reduce the election stress, specialists advise Americans to avoid reading too many posts on Facebook or Twitter regarding Election Day.
Also, they should refrain themselves from getting into an argue with other people on this hotly-debated subject. Although you think that you are right, not everyone shares your opinion, so you might end up stressing yourself even more.
Experts underline that social media is a form of keeping people up to date, but too much exposure leads to confusion, anger, and frustration.
Image Source: Penna Powers