One would be surprised to know, but Kung Fu Panda 3 could change Hollywood and its usually understandable attitude toward early year releases. January and February are famously two months of the year that are littered with cheap horror flicks and comedies that certainly won’t be winning any Oscars.
The budgets are usually restrained for those releases and it’s not expected that they will shatter a lot of records. When a majorly well crafted movie of exquisite performances and brilliant directing like The Revenant enters the scene in late December, most of flicks in the following two months would fall behind it. That is why the epic survival movie starring Leonardo DiCaprio is still ahead of the pack at the Box Office.
This year, there have been little exceptions in terms of quality. While The Forest was notably titled as a good entry for January, it still fell short of shattering any records or making a mark in Hollywood history. However, maybe Kung Fu Panda 3 will. The third installment of the animated series from DreamWorks Animation will officially launch on Friday, January 29th, 2016.
And, with it, could arrive a major change in Hollywood.
However, it won’t be tied with expectations of a jaw-dropping story or incredibly refreshing humor. While the movie will feature colorful characters voiced by actors such as Jack Black, Seth Rogen, Dustin Hoffman, Bryan Cranston, Angelina Jolie, and many more, it won’t be the cast that will bring the flick to success. It will likely be the timing of its release and partnership struck between Chinese and Hollywood studios. The theme will certainly play a major role as well.
While the beginning of the year is marked by bad movies in the U.S., the Chinese are celebrating their New Year. With it, people opt to spend time with their families, flocking to the cinemas, and rising sales tickets to a level where American theaters will never get during that time of the year. However, censorship has always been a strong factor. The Chinese government needs to approve every single entry, and don’t often allow a Hollywood movie to slip through during the Chinese New Year.
Access to the Chinese market during the New Year
Kung Fu Panda 3 is, in fact, a production that resulted from a partnership between DreamWorks Animation and several Chinese companies. That opened up the gates for a simultaneous release both in the U.S. and China at the beginning of the year. The movie will more easily get past government censors and, due to its Chinese theme, will better appeal to the local audience. That puts forth an important notion that might change the way Hollywood handles early year releases.
If Kung Fu Panda 3 does well, perhaps it will prompt more studios to develop partnerships that will allow their flicks to be shown in the Chinese New Year. That will boost sales, and might even prompt some movies to purposefully release during the ‘barren months’. Of course, there are certain rules that will have to be adhered to.
Lions Gate Entertainment Corp signed a co-production deal a Chinese TV company. According to their attorney, Sky Moore, one of the conditions is that there can never be a Chinese bad guy in the movie.
If all conditions are well accomplished, then perhaps Kung Fu Panda 3 could be the catalyst of future deals between Hollywood and Chinese studios. It could mean better movies at the beginning of the year if studios believe they can enter the Chinese market and turn a profit with bigger productions during the first two months.
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