The brand and technology do not exactly go together, but regardless, the Pepsi smartphone is coming for Chinese customers who want to get their hands on the slightly controversial device. PepsiCo will not be manufacturing it, but they will be partnering up with a company who will.
It has been noted for many years that the soda maker does enjoy making promotional deals with quite a few others. They’re a major brand name on the market and they’re certainly known everywhere in the developed world. Their advertising commercials linked with famous and highly paid football players (or soccer, if you will), are highly popular.
However, not many would expect for Pepsi to ever associate with a gadget.
A spokeswoman for the company confirmed that they will be working with a licensing partner to bring their very own smartphone to the market. They will provide with a line of mobiles and accessories exclusively for the public in China. And this will be happening in precisely a week’s time, on October 20th.
According to the Pepsi spokesperson, this will be “similar to globally licensed Pepsi products”. The company refers to deals it likewise made with luxury stereo and TV maker, Bang & Olufsen, or the one with the Italian shoemaker, Del Toro. Meaning that it will have their logo stamped and their approval, though they’re not actually going into the phone manufacturing businesses.
The gadget will reportedly also be named Pepsi P1, and it’s said to present with “decent but not high-end specs”. So, perhaps it will not entirely awe the public with its hardware performances, but it might present with interesting features. It would be curious if the deal will result in at least one feature to differentiate themselves from the rest of the market.
The competition is heavy out there.
The Pepsi P1 will be an Android-based device, with a 5.5-inch display, 13 megapixels back-facing camera, 5 megapixels front-facing camera, 1.7 GHz GPU, and 16GB worth of storage. It sounds precisely like they described it, though perhaps even a little better than ‘decent specs’, depending on expectations.
However, it’s not likely that this will make either Samsung or Apple shake in their boots.
The Pepsi P1 smartphone will launch in Beijing on October 20th of this year. Just a day later, on October 21st, they will also release their “Pepsi Perfect” limited edition in reference to ‘Back to the Future 2’, when Marty McFly travels to 2015 and drinks a futuristic Pepsi.
Image source: digitalspy.com