It seems like all we’ve been hearing these past few weeks is news about technology advances. Software is dominating our lives, and we’re not really inclined to take a break from it, because why should it? Well, if you’re bored of apps, and games, and staring into your phone (and, you know, you have a lot of money and want a truck), Volvo launches new FMX truck and lets a little girl drive it.
Well, not as much drive it as remote control it, but the idea behind the new commercial is still awesome nonetheless.
The truck’s presentation
In this new promotional video, Volvo wants to prove its new truck’s mettle. Allowing the truck to be driven via remote control by a 4 year old girl, the company wants to show us how much faith they have in their product.
The video was filmed in Serbia, and Sophie, the 4 year old girl, stood on top of a crane platform and controlled Volvo’s new FMX truck from up there.
The terrain was a gravel pit, and was arranged before the shooting of the commercial to pose a large number of obstacles for the truck to overcome.
Even though the gravel pit was full of obstacles, the little girl with (hopefully) absolutely no driving experience manages to safely control the truck through the course and even reach the finish line with the FMX model still on its wheels, ready to drive off again.
Some of the obstacles the truck had to face were a swinging wooden crate suspended from a crane, cement blocks, multiple hay bales, and a drainage pond. The Volvo FMX also crashed through a building and finished the course by performing a large, smoke coming out of tires donut.
The model is worth around $163,000, and weighs around 18 tons. The company takes pride in the Automatic Traction Control system, claiming that it is impossible to get stuck while using it, as little Sophie was kind enough to demonstrate.
Another feature the company wanted to show off in the video was its high grade steel skidplate and corners, as well as its cast iron front, both extremely difficult to damage.
The remote control used by the little girl was especially made for the video, allowing full access to all the truck’s controls, offering it both mobility and speed.
Image source: Wikimedia