A new study shows that your kids are being lured to fast food with toys, commercials and sugar.
Tv ads for fast food have a deep impact on a child’s psychology. The rapidly moving images, the bright and shiny colors that attract their eyes and dominate their attention, the very good looking food, which, normally, has nothing to do with what you really get when you go to the restaurant, the songs and jingles that get stuck in their heads, the promise of a toy if you go and eat there, all of them attract your child in an unspeakable manner and make him effectively crave fast food.
This new study is based on a compilation of all the fast food TV commercials that aired with national coverage in 2009. One hundred children between the ages of three and seven were invited to participate in the study. Also, one of their parents was asked to join and answer a series of questions such as: how often did the child see those commercials, did he then ask to be taken to those restaurants, did he eat while there, did he collect a toy with his meal, and if all these were answered yes, whether he was asked to be taken again.
37 per cent of the parents reported more frequent stops at those particular joints with ads directed towards children, 44 percent reported their children requested visits to those restaurants, 29 per cent of the children got toys upon going there, and out of those 29 percent, almost all requested to be taken there.
The link between all these factors and children wanting to eat as much junk food as they possibly can, is evident. The companies bank on their naiveté, desire for a free toy, normally based on the latest cartoon movie that came out, a fan of which your child probably is and on their impossibility to restrain themselves and to understand the risks that accompany eating that kind of food.
Other studies have shown as well that the high amount of sugar fast food items have in them causes addiction in a way comparable to drugs. Many adults participating in different studies have reported finding themselves effectively craving a certain type of fast food, or even waking up in the middle of the night with the desire to eat that dish.
The sugar in them is said to create a hype and an addiction almost impossible to resist. It is easy to understand that, if adults have a hard time resisting, children stand no chance.
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