The 4 percent discount that Market Basket initiated at the start of the year 2014 in January is coming to a close with the current year. Market Basket shoppers cherished this discount as it was available on most of their purchases.
Market Basket is a super market store and the 4 percent discount it offers within New England was particularly in response to high energy costs and cut backs in Federal Supplemental Nutrition Assistance Program.
Customers are still hopeful that the discount would continue into the next year as well, while the company plans to phase out the discount service by the last Saturday of 2014. But, loyal customers still argue that the supermarket chain that has more than 70 stores in New England still offers the best prices than many competitors.