In order to provide better services for charities, Facebook presents ‘Fundraisers’, which is their new tool meant to aid groups in organizing their campaigns. The new update will effectively help companies and groups to better keep track on how well their project is doing. Even more, the social media platform also saw to an update on the ‘Donate’ button.
The Fundraisers tool may be used for rallying supporters to the cause, collecting donations, as well as tracking progress toward the end goal. It could be a potential game changer that would bring even more charitable organizations to the social media platform. Now, there’s a dedicated place to raise money for those causes in need.
Donating got easier and faster
It seems that wherever there is a requirement, Facebook provides it, which has been proven in general by their numerous updates. The ‘Donate’ button, for one, has seen to a major upgrade that will surely quiet some concerns.
Through the multiple campaigns, projects, and charities that draw attention through their Facebook page, it reportedly becomes difficult for those interested to donate. This is in part due to the fact that the ‘Donate’ button often sent the user on the organization’s website. It meant that they would then have to find the forms, and further navigate through. Most were not willing to do that.
The second reason is rooted in mistrust. Most users would prefer offering their generous donations directly toward Facebook, without offering another company their credit card information. If it’s approved by the social media platform, perhaps then it would prompt more people to trust it. It would be a shame to end up getting scammed after trying to do a good deed.
This way, it provides users with a safe and quick option of offering their hard-earned money. And, at the same time, it ensures the fact that they won’t be leaving Facebook. Everything they need could be done right there. It’s easier to donate directly from the group’s page.
Or, even more, directly from the News Feed. Facebook has now given the organizations the opportunity to include the ‘Donate’ button directly into their posts. This will eliminate the extra click, and will certainly boost advertising for the campaign. It could potentially make Facebook the central hub for non-profit organizations and charitable groups.
For now, the social media giant will be experimenting with the new ‘Fundraiser’ tools. Their trials will include around 37 organizations, such as World Wildlife Fund (WWF) and National Multiple Sclerosis Society.
Image source: http://pctechmag.com/