It seems like Facebook is trying really hard to generate more revenue with its video feature. Today, the social networking media get hold of QuickFire Networks which is a video processing and transcodeing company.
Initially, a group of engineers of QuickFire Network will work together with Facebook. Afterwards, the firm will shutdown rest of its businesses to fulfill the conditions of agreements.
The San Diego based company will help facebook to reduce video file sizes and upload times. Additionally, it will also utilize proprietary technology to support HD videos on Facebook. After that the videos would not consume a large amount of users’ bandwidth. These things will definitely play a vital role in the enhancement of facebook’s video feature
Surprisingly, the news of acquisition surfaced just the next day of Facebook’s video data report. On Thursday, Facebook reported that the social networking site has seen an incredible growth in video. Every day, 1 billion daily users watch more than one video on Facebook. As per the states, the proportion of video posts on the social networking site increased up to 75 percent all around the globe. The highest increase in video viewers is observed in the United States with a ratio of 94 percent.
It appears like that the recent report worked as a catalyst for the ambitions of the company. Facebook is now actually taking big step to mount up the strength of the infrastructure.