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Facebook will introduce a new people based advertisement technology, which puts ads across all over the web

September 29, 2014 By Cliff Jenkins Scott

facebook-new-people-based-ads-technology

The Wall Street Journal first declared the news on Monday that Facebook will declare its latest advertisement platform next week, the likes of which will plan to assist marketers more effectively to target the website’s viewers by supplying them with tools and statistics planned to bring profitable content to users more specificity than before.

Jack Marshall wrote that Atlas, as the platform is famous among people, which guarantees to assist marketers recognize which Facebook users have seen, cooperated with or acted upon ads that become visible both on Face book’s services and on third-party websites and apps.

This new service also provides an automatic device recognized in the industry as a ‘demand-side platform’ or ‘bidder,’ which will suggest marketers the capability to purchase ads that target Face book’s users as they move around the web,” the Journal stated.

Tim Webster, head of strategy at Exchange Lab said Face book’s main challenge is to make its own place in the marketing world against to Google, which manages the market for serving display advertisements through a contributory called a double – click and now Facebook is going head to head with Google, but it is excellent for advertisers because there will be more options to place ads on web.

Facebook is officially expected to reveal its Atlas platform, one of the largest selling points of Atlas will be that it can exactly follow people across different devices, as each Facebook member uses the same ID to log in to their desktop, cell phone or tablet, although Atlas does permit users to avoid of seeing personalized advertisements across the Web, it informs in its privacy policy that it will continue to gather information on you when you surf the Web.

  • About the Author

About Cliff Jenkins Scott

Cliff likes to describe himself as made for the hard road. Freelancing is taking off across the world. And yet, valuable opportunities are hard to find he thinks, particularly when it comes to writing. After graduating with an MA degree in Communication as a major and Technology and Writing as minors, Cliff decided to give his own website hosting creative writing a boost and engage in an overwhelming number of projects, all of them focused on writing. He didn’t look for a quick burnout, but his eagerness to learn as much as possible as rapidly as possible kept him going.

Filed Under: Technology Tagged With: ads across, advertisement technology, all over web, facebook, facebook advertisement, people based advertisement, web

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