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The Wall Street Journal first declared the news on Monday that Facebook will declare its latest advertisement platform next week, the likes of which will plan to assist marketers more effectively to target the website’s viewers by supplying them with tools and statistics planned to bring profitable content to users more specificity than before.
Jack Marshall wrote that Atlas, as the platform is famous among people, which guarantees to assist marketers recognize which Facebook users have seen, cooperated with or acted upon ads that become visible both on Face book’s services and on third-party websites and apps.
This new service also provides an automatic device recognized in the industry as a ‘demand-side platform’ or ‘bidder,’ which will suggest marketers the capability to purchase ads that target Face book’s users as they move around the web,” the Journal stated.
Tim Webster, head of strategy at Exchange Lab said Face book’s main challenge is to make its own place in the marketing world against to Google, which manages the market for serving display advertisements through a contributory called a double – click and now Facebook is going head to head with Google, but it is excellent for advertisers because there will be more options to place ads on web.
Facebook is officially expected to reveal its Atlas platform, one of the largest selling points of Atlas will be that it can exactly follow people across different devices, as each Facebook member uses the same ID to log in to their desktop, cell phone or tablet, although Atlas does permit users to avoid of seeing personalized advertisements across the Web, it informs in its privacy policy that it will continue to gather information on you when you surf the Web.
