Social media continues its reign over the spare time of people all over the world, with sites and apps like Instagram, Twitter, Facebook, and even Tinder making it easier for everybody to stay in contact with everybody else. And while people are still spending hours on these social media platforms, the rate at which they are sharing personal content has drastically decreased.
Seeing as we live in a world increasingly more knowledgeable and concerned about matters of privacy, it’s understandable that people are increasingly hesitant to share all of their personal data on the internet. And the less personal information people are sharing, the less money Facebook makes.
Almost a year after its critically positive States-wide release, Facebook’s Moments app is released in Europe. The app won’t be functioning to its full extent because of European privacy laws, but it will at least be available on the continent. Next month will mark a year since the app was first released.
For those in Europe or simply unaware of what the app does, let’s talk for a bit about how Moments works. Basically, it’s Facebook’s reply to dedicated photo management apps like Google Photos. Moments bundles pictures together by the event at which they’re taken by using facial recognition technology and tagging your friends in the pictures.
Adding to the experience offered by similar apps that belong to Google or Apple, Facebook Moments also allows you to both privately and publicly share them with other people. It is of great use in helping people receive photos in which they are featured, without having to struggle with finding them.
The problem is that because of some European privacy regulations, the facial recognition feature in not available for anybody on the continent. But if the facial recognition feature is gone, of what use is the Moments app? Well, the sad reality is that it’s not much good at all.
Sure, it can still act like an album sorting pictured by the even at which they were taken, but you’d have to manually tag all the people in the photograph. And this makes it not all different from what you can already do by just tagging everybody in a photo album anyway. But Moments still has one feature that can’t be replicate using the regular Facebook app or website.
Moments allows you to share photos privately, something that Facebook doesn’t ordinarily allow. Of course, you could totally do that with a different app, and do it far more securely at that, but if you want to use the Moments app in Europe, you really don’t have a lot of options.
Image source: Moments App