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Some may legitimately make the case that the Mountain View, CA based tech giant Google is the perfect example for what an enormous company has to do in order to adapt and benefit from the globalization sense in which our civilization goes on. The times when Google was just a search engine, even if the best one available possibly, are long gone. Google Inc. is now one of the most powerful companies in the world and many tech analysts in connection to the strategies of the Silicon Valley giant reckon the fact that the key point in the Google way of representing the world as a market is expanding in all the areas available, sometimes surpassing the limits of a corporation whose main object of activity is technology. This time, it looks like Google plans to enter online shopping, by facilitating the way in which a person simply looking a product up on the world wide web can make an order for it.
The Mountain View company intends to do so by the simple introduction of a new button. The `Buy` button is going to be featured on under the search results on the Google pages whenever a Internet user looks a product up on the world wide web. By clicking the `Buy` button that Google is expected to add on their pages when a product is available for online purchasing, the users who do so will be firstly redirected to another Google product page, according to a report in the Wall Street Journal. That is where the transaction would actually take place.
The report in the same journal suggests that Google Inc. plans to introduce the new `Buy` button to the mobile devices for the first time. This action would follow the strategy upon Google has played the game recently, which basically consists in encouraging the web developers to optimize their sites for mobile use, most notably by the famous `Mobilegeddon` episode. Also, Google most likely intends to benefit from the growing success of the mobil gadgets and from the surprising growth in mobile internet searches of the recent times.
Although the introduction of the `Buy` button has not yet been confirmed by the officials talking on behalf of Google Inc., the Mountain View based company suggested that they had taken in consideration the adding of the buy button to their search results pages in December 2014.
Image Source: BidnessETC
