Starting June 2, Instagram rolled out new ads-format, becoming a lot more alluring for small businesses and advertisers, as the photo-sharing platform detailed in a blog post the changes that we’ll soon see happening.
It’s been a long year since Instagram started experimenting and reinventing some features in order to enable advertisers to have a direct interaction with potential and current customers by being able to monitor their preferences more closely.
Moreover, Instagram designed new tools that will help business promote themselves, such as the “Shop Now” button – an addition in line with the current trend of improving the shopping experience.
Instagram will also offer advertisers statistics on their customer base, along with an improved application program interface (API) that will make massive advertising campaigns easier to manage.
As a result of these changes, it is only natural that Instagram users should expect to see more ads in their feed. But don’t worry, the algorithm is designed to show you ads tailored for your personal preferences and based on your lifestyle.
Clicking an ad will either redirect the user to an outside website containing the product or the service that was promoted, or it will prompt the user to install new apps.
Ever since Instagram was launched in October 2013, in-app ads had been advertising major brands for the sole purpose of helping the user remember the brand. However, clicking on ads and being redirected to their website wasn’t a possibility until now, when you can actually buy the products they promote.
On one side, customers are offered redesigned ads which are user-friendly and interactive; on the other hand, advertisers can better target customers through the new API, which allows them to tap into your preferences and the accounts you follow on Instagram.
It will be fairly easy to spot the ad images on the platform, as they come with a few buttons bellow them, encouraging you to either buy, install or sign up for something.
Clicking on ads will not necessarily redirect you outside the app; instead, the designers had a mini-browser page pop-up within the app, where the user can shop or install a new app. As soon as you are done surfing the advertiser’s website, Instagram redirects you back on the main app.
Instagram faces the same struggle as Facebook, both of which are trying to keep users more connected within the network rather than encouraging them to easily wander on other social media sites. That’s why you can’t share Instagram pictures on the rival’s social network Twitter.
Image Source: Marketing Mag