Months after its “Simply Prepaid” retail store’s launch to combine multiple prepaid brands under one umbrella, T-Mobile launched its new prepaid plans starting $40 per month.
The new prepaid plans will be available from January, 25 online at T-Mobile retail stores. The plan has following four options:
- $40 per month for unlimited voice, texting and data and up to 1 GB of LTE data before throttling
- $50 per month for unlimited voice, texting and data and up to 3 GB of LTE data before throttling
- $60 per month for unlimited voice, texting and data and up to 5 GB of LTE data before throttling
According to Wireless Week, T-Mobile’s $80/month prepaid plan with unlimited voice, text and LTE data will not be a Simply Prepaid plan.
The new simply prepaid plan costs $10/ month less; compared to T-Mobile’s current no-contract Simple Choice plans. But with that there are several admonitions to the new plan. First, data speeds for the new plans are capped at 8 Mbps, and once a customer reaches their LTE data allotment their speeds will be throttled to 128 Kbps for the remainder of their billing cycle.
Further, Prepaid plan customers will get some benefits like they will not be able to have data tethering, won’t have global roaming, won’t get streaming music exempted from their data usage, won’t get T-Mobile’s new Data Stash rollover data feature and free Wi-Fi calling.
T-Mobile is hoping that the new brand, coupled with its MetroPCS prepaid offering, will continue to power growth for the company. In 2014, T-Mobile added more than 1.2 million net prepaid customers (out of 8.3 million total wireless customer additions).