On the day of “Thanksgiving” remarkable lead in purchasing has been shown by the devices having iOS, on the devices running on Android. The iOS users made more purchases on Black Friday as compared to the Android users. One of the pioneers and leading company in the world of Computers, “IBM” reported a sale of 20 percent made by the iOS users leaving the Android behind with the sale of 5.6 percent only.

In spite of a leading market holder of 80 percent, Android users spent an average of $101.8 while the iOS users made up to an average of $127.3 purchase. The statistical data collected by the IBM also showed that the iOS users acquired 35.7 percent of the online traffic for the shopping websites while Android stands at 15.9 percent.

On this statistical data, Mr. Jay Henderson, director of IBM Smarter Conference said “Apple has a strong hold on online shopping. iPhone and iPad buyers tend to be slightly more affluent and more comfortable with technology.”