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Sony Switched To Sony Interactive Entertainment

January 26, 2016 By June Harris

"sony"

The end of an era, some would say, as Sony switched to Sony Interactive Entertainment by merging two major branches of their company together. That doesn’t mean that their services would be affected or that anyone has been lacking in productivity. In fact, it might just improve their services.

SCEE CEO Jim Ryan confirmed today that Sony Computer Entertainment and Sony Network Entertainment are no more. Instead, the two companies have merged together into Sony Interactive Entertainment (SIE) for the purpose of the future development. If anything, it would aid the two divisions in being brought together, all under one roof in San Mateo, California.

To put it simply, Sony Computer Entertainment handled all the hardware and games for PlayStation while Sony Network Entertainment naturally dealt with PlayStation Network. But now, the will both become as one under the leadership of Andrew House, who has taken the position of CEO for the new SIE.

According to House, by putting together the “strengths of PlayStation’s hardware, software, content and network operations, SIE will become an even stronger entity”. It will boost cooperation and see to a clear objective in mind that was previously separated by two different views. Their aim is to expand PlayStation services around the world even more, by delivering their customers the best experience possible.

It’s no April Fool’s joke

It’s in their hopes that the talents of both companies will propel future services. The merger will officially take place on April 1st, 2016, so it should be noted by now that it won’t be an April Fool’s prank when the news drops.

While the name change might not seem like such a big deal, the intention behind it could be. It could mean a better coordination and cooperation between the two branches. Furthermore, Sony’s European arm that is situated in London will be rebranded to Sony Interactive Entertainment Europe (SIEE). That could potentially mean closer launch dates between the U.S. and Europe releases, along with similar discounts.

If anything, it is possible that the new move is for the purpose of assuring excellent performances in the field of virtual reality. PlayStation VR is on its way, and will apparently have 100 titles available at the moment of launch. Perhaps the move on Sony’s part is to assure an even better quality of future products and connectivity between players.

This will also mean that the iconic diamond logo will be gone. The old boot-up sound and trademark icon might disappear from our screen in future consoles or games. However, it will be interesting to see how Sony plans on handling the re-branding.

Image source: weeklyviral.com

Filed Under: Technology Tagged With: merge, merger, PlayStation, playstation vr, sie, Sony, Sony Computer Entertainment, sony interactive entertainment, sony network entertainment

Sony Unveils Project Morpheus: A VR HeadSet with Bigger Screen

March 4, 2015 By Carol Harper

new Sony VR headset

Sony has introduced its latest version of virtual-reality headset: Project Morpheus.

Shuhei Yoshida, the president of Sony Computer Entertainment, revealed the device in Game developer conference. He admits that the latest model is like its predecessor in terms of appearance.

However, the Japanese firm claims that it has incorporated numerous innovative technical features in it. The novel features will offer better experience to consumers.

The noteworthy improvements are a 5.7 inch screen with 920 x 1080 OLED. It promises to offer a 100 degree field of view.  The new OLED screen is relatively faster than the previous model. It can provide 120 images per second with an incredible display.

Additionally, Sony has made a few minor alterations in the appearance of the headset as well. It has changed the position of the strap of headset. The strap no longer hangs in the middle of user’s scalp. Additionally, it allows users to push off Morpheus on the right side if they wish to take off the headset.

The firm has not yet announced the exact launch date. However, the device would probably touch the market till the end of 2016.

Filed Under: Technology Tagged With: OLED, Project Morpheus, Sony, Sony Computer Entertainment, Virtual Reality

North Korea was hacked before the Sony attack by US agency

January 19, 2015 By Marlene R. Litten

North-Korea

 

Despite of breaching the network used by the North Korean hackers years ago before the cyber attack on Sony, American spies were not been able to warn Sony that it was about to be targeted.

Us intelligence agencies hacked into North Korea’s system in early 2010 and were able to create an “early warning system” of spyware that kept them informed of the Communist hackers’ activities, according to the New York Times.

The access to Pyongyang’s network allowed them to gather the evidence that North Korea was behind Sony attack and was convincing enough for President Barack Obama to make the accusation in public.

However it was too late and North Korean hackers had stolen and published thousands of the studio’s confidential files.

A German magazine Der Spiegel published a classified National Security Agency (NSA) file which quotes that one US operative as admitting that American access to North Korean systems was “next to nothing”. The Americans were able to hack their South Korean allies and found that Seoul’s agents were having more success in penetrating the North’s systems.

Apparently, the fruits of South Korean spies were stolen by USA but later ramped up their own efforts to target the Pyonyang. An NSA official wrote “You don’t want to rely on an untrusted actor to do your work for you,”

Previously North Korea publically said in June that film’s release would be considered as “an act of war”, and just five months after some North Korean hackers emerged with the name “the Guardians of Peace” began publishing Sony’s internal files and demanded that the film be cancelled.

Some cyber security experts have questioned whether North Korea was behind the attack but the US government has been unusually adamant in its public accusations.

Filed Under: Technology, United States Tagged With: Cyber attack, Hack, North Korea, NSA, Sony, South Korea, US agency, warning

Microsoft’s New Tactic To Keep Getting In Its Own Way With The Xbox One

January 5, 2015 By Cliff Jenkins Scott

Xbox-One

After a year of blundering with its Xbox one game console, Microsoft (NASDAQ: MSFT  ) at last figured out how to beat Sony  (NYSE: SNE  ) and its Playstation 4.

The organization saw a few sales achievement when it dropped the Kinect motion sensor in June, which permitted it to match its competitor’s base cost of $399. Microsoft made things a stride further this Christmas season by bringing down the cost for the Xbox One again to $349. That price dropped to $329 on Black Friday, and the overall value was considerably higher as the lower-priced consoles were likewise sold in packs with adored games, headsets, and other goodies.

It was a striking tactic for Microsoft – offer consoles at a loss to gain market share – however its one that obviously met expectations. While the last numbers are not in for Dec, Xbox One beat Ps4 in Nov, and looks to have done so through the end of the Christmas shopping season.

Microsoft, which can unquestionably bear to sponsor gadget sales, discovered a winning tactic and went far to demonstrating that cost was the integral component for most of buyers when it came to purchasing a next generation console. Thus, obviously, with the holidays over and crest shopping season behind us, the organization has dropped the $349 promotion and, as of January. 3, raised the price of the Xbox One once again to $399.

That is an inquisitive move, one that could stop Xbox One’s mounting thrust and permit Sony, which because of battles in other divisions can’t manage the price war with Microsoft, to stay in the competition. Microsoft could have outlayed its opponent – well, if not into irrelevancy, at least into less relevancy, however it decided to pull back. The way to triumph was there, yet Satya Nadella and company decided to not walk it.

Not learning from history

At the point when both companies launch their new consoles in November, 2013, they took diverse methodologies. Sony paid attention on gameplay, while Microsoft spent a great part of the extravagant Xbox One launch press conference showcasing how the console was an excitement center for the home, not simply a gaming framework. The Kinect was key to that method. Microsoft however that purchasers would be ready to pay an additional $100 for the capacity to control their TVs with hand motions and the other hazily cool things the motion sensor permitted.

They weren’t.

From launch, PS4 outperformed Xbox One, and while neither organization frequently reports sales figures, Sony basically sold two of its gadgets for each one Microsoft moved. In the good old days, you could figure that cost was an element – particularly when prestigious game exclusives, including Electronic Arts’  (NASDAQ: EA) Titanfall, neglected to put Microsoft on top – however it wasn’t confirmed.

At the point when Kinect was dropped and Xbox One brought down its cost to match Sony’s, though, Microsoft attracted closer in monthly sales. When the cost was cut further starting in November, Xbox One started to beat Ps4, maybe practically.

Now it appears to be conclusively demonstrated that pricing matters most, yet Microsoft has decided to surrender its benefit and returned to $399. It’s tricky to perceive how that won’t bring about a sales slowdown and gains for Sony.

Microsoft can fix this

While the cut had dependably been publicized as being momentary, its victory ought to have prompted a new, lasting lower cost. Although if you presume Microsoft consumed the whole $50 cut on every gadget sold, that cash is insignificant if the organization can make its console the market pioneer.

If Microsoft gets a 30% cut of any digital downloads from its Xbox Live store, $50 would be recovered after three premium ($59.99) game sales. Utilize the same figure for its cut of a membership service – maybe WWE’s system  ($9.99 a month) – and the shortfall goes away in 17 months.

Yet, obviously, few if any Xbox holders will just purchase three games or utilize the console as a committed player for one membership service. Putting a Xbox One in a home basically makes a small scale store in that individual’s living room. This was precious for the past console era, however it has gotten to be exponentially more significant now that games are progressively sold through downloads, and the quantity of paid applications, services, and other approaches to use cash from a console have blasted.

Microsoft is committing an error here, yet its a simple one to settle. Make the $349 cut permanent and Sony either needs to pursue, which it will be unable to bear to do, or danger falling behind.

Price matters most, and a $349 Xbox One has an opportunity to turn into the apparent console pioneer, while a $399 Xbox can at best hope would like to be a nearby number two.

Filed Under: Technology Tagged With: Christmas season, Gaming consoles, Microsoft corporation, Playstation 4, PS4, Sony, Xbox One

Sony hackers threaten USA news media organizations: says FBI bulletin

January 1, 2015 By Denise Ehrlich

sony-hackers-threaten-usa

The organization which infiltrated Sony Pictures Entertainment and stole almost 10 TB of Data has now threatened media organization.

Known as the Guardians of Peace (GOP), the group has proved to be a great headache for the Sony, looks inspired by the comedy movie that involves as assassination attempt against North Korean leader Kim Jong-un named “The Interview”.

The FBI’s Bulletin on Dec says that “threat by GOP against the news media organization may extend further to other organizations in near future”

In the Bulletin, FBI refers Sony as “USPER1” and the other news organization as “USPER2”. The GOP has taunted FBI and USPER2 in their message for their poor quality of investigation and implied additional threat.

News outlet Fox News said it was able to confirm with the FBI that the bulletin is real, however it’s being stressed that it doesn’t mean there’s any specific evidence of a threat to a news organization.

The official said “As part of our ongoing public-private partnerships, the FBI and DHS routinely share information with the private sector and law enforcement community, The FBI and DHS are not aware of any specific credible information indicating a threat to entertainment or news organizations, however, out of an abundance of caution, we will continue to disseminate relevant information observed during the course of our investigations.”

The FBI has already blamed North Korea for the Cyber Attacks on Sony in December 2014 but North Korea say that they had nothing to do with this incident.

Filed Under: Technology Tagged With: FBI, GOP, Guardians of Peace, hacker, hacking, interview, new media org, Sony, USPER1, USPER2

Christmas Gaming got ruined: Meet the Lizard Squad

December 28, 2014 By Carol Harper

christmas-gaming-ruined-lizard-squad

Both Sony’s PlayStation Network and Microsoft’s Xbox Live have still not recovered from being down for most part of Christmas day and the following Boxing Day for most of their users. While the highly motivated Hacking collective, the Lizard Squad has claimed responsibility of this outage.

This group has been in on the news for most part of the year as it has on multiple occasions attacked the gaming networks. Mind you this wasn’t the first time they hit Sony or Microsoft as well. They have claimed to have hit the PlayStation network in August and Xbox in early December, as well as several others such as RiotGames’ League of Legends and Blizzard’s Battle.net.

Along with those hacks, the group pulled off some serious pranks as well. The group’s twitter account tweeted out a bomb scare, forcing an American Airlines flight to make an emergency landing. On board was Sony Online Entertainment President John Smedley. This incident put Lizard Squad right amongst the top sights of the FBI.

They didn’t stop at that either, claiming to have planted the ISIS flag on Sony’s servers.

Well tweeting about a bomb threat is a serious federal crime, but security experts are of the view that Lizard Squad’s actual motives were amusement and pranks and they also stated that they might have nothing to do with ISIS as well.

But when it comes to hacking, Lizard Squad understands what it’s getting at. An analyst warned this week that the group is “not to be trifled with. Let me say this about Lizard Squad. My personal opinion is, those guys know what they’re doing, and if they’re coming after you, you’re going to have a bad day,” said Dan Holden, director of research at the IT analysis firm Arbor Networks.

Lizard Squad’s premier weapon of choice is Distributed Denial of Service attacks, or DDoS attacks, which overwhelm servers with massive amounts of fake traffic, rendering them inoperable.

Filed Under: Technology Tagged With: Gaming Network Hacks, Lizard Squad, Microsoft, Playstation Network, Sony, Xbox Live

Xbox live goes down again on Saturday: Courtesy Hackers or Microsoft!

December 27, 2014 By Marlene R. Litten

xbox-live-down-again

Microsoft’s online gaming portal for the Xbox One users, is once again down and having problems.

Xbox live is down according to Microsoft’s official service website and hundreds of gamers on this service have gone to the social media, actively reporting it. This has occurred just after two days when a cyber attack took the service down during the entire Christmas day. Rival console giant Sony’s PlayStation Network faced even a more humiliating situation by keeping gamers offline for 48 hours straight during this time.

Microsoft’s site says that “Sorry we’re unable to launch certain tiles and have been working on the problem and hope to see it corrected as soon as possible. Thank you for your patience. We’ll let you know of the issue within half an hour.”

This issue has kept many people from signing into their Xbox live accounts or even starting up some of the games. This includes multiplayer titles like Call of Duty: Advanced Warfare and Destiny, which requires an online connection. But it also includes primarily single-player games like Far Cry 4 and Dragon Age: Inquisition, which often need to connect to a third-party server.

Lizard Squad claimed responsibility for the Christmas attack, but it also said that it had stopped its activities yesterday. Microsoft has not yet confirmed that today’s issues are related to the Christmas attacks. Sony has also released that its services are still offline because of a designed disruption by some foreign body.

Filed Under: Technology Tagged With: Microsoft, PlayStation, Sony, Xbox Live, Xbox Live goes down again, Xbox One

Samsung Smart TVs to get PlayStation game streaming service in 2015

December 24, 2014 By Marlene R. Litten

samsung-smart-tv-playstation

Sony has revealed that it is teaming up with Samsung in order to bring the PlayStation game streaming service into the rival Smart TVs manufacturer, Samsung. Sony is going all hands aboard in order to get the PlayStation Now in more homes.

Sony has said that almost 200 games that were released on PlayStation 3 would be made available to the stream. Furthermore, this service would run at its full potential, especially things like trophies, online multiplayer games along with the functionality for saving games progress on the cloud while on the go. This is also how the service runs on Bravia TVs and PlayStation game consoles and all you require is one of Sony’s Dual Shock 4 gamepads to control the action.

This is huge for Sony because of several reasons. For one, Samsung is the first non Sony device that gets Now and Samsung virtually owns the TV market. Secondly, Samsung doesn’t have its own game console either and over the past years has relied heavily on casual titles like Angry Birds and Monopoly to boost any built-in gaming.

Filed Under: Technology Tagged With: PlayStation Game Streaming Service, Samsung, Samsung Smart TVs, Sony, Sony PlayStation

SONY Attackers Leaked Trove Of Records Including Employee Passwords

December 2, 2014 By Carol Harper

Sony-pictures-leaks-passwords

Everybody is terrible at passwords; that is nothing new. Yet if you’re working at a prominent studio like Sony, maybe you ought to pick a finer secret word than “s0ny123” or “password.”

Days after the enormous hack against Sony, a group of hackers calling themselves “GOP”(Guardian of Peace) discarded online a trove of records that seem to be from the internal computers of Sony Pictures Entertainment. The documents contain all types of data, for example, sales reports, syndication contracts, and employee salaries.

Along with the hacked trove is also a folder called, just, “passwords.” And much the same as you’d expect, inside the folder there’s a document called “passwords.doc” dated March 2, 2011, which contains what resembles a rundown of worker usernames, passwords, and even credit card numbers.

One more folder in the trove contained payroll spreadsheets, with details, for example, workers’ names, occupation titles, home addresses, and current pay rates. A portion of the spreadsheet records is ensured by a password — a decent security practice. Sadly, within the same folder, there’s also a file named “passwords” which contains the password to open the documents.

It’s still misty how the hacker got access to Sony’s computer systems, and how they found themselves able to siphon out a huge number of documents. However, judging from the utilization of frightful passwords and the act of placing passwords in folders right beside the files they are suppose to protect, Sony’s security practices may be worthy of some responsibility.

Certainly, this isn’t the first time Sony has been trapped using awful security and password rehearses. Way back in 2011, Sony was broken numerous times, hitting the organization’s Playstation Network and Sony Pictures, uncovering 37,000 client accounts. The hack uncovered that Sony was putting away those clients’ passwords in plaintext instead of encrypting them, which is currently the diligence standard.

Filed Under: Technology Tagged With: files, folders, GOP, Guardian of Peace, hackers, passwords, pictures, Playstation Network, Sony, Sony Pictures, Sony Pictures Entertainment

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