Gender Separation Takes a Hit as Target Launches Pillowfort Line

As the world is becoming more and more open minded about more and more subjects, it’s a given that changes are going to start occurring. This refers to pretty much any subject which becomes generally accepted, as some accept the change because it is important to them, while other do it so as not to be left behind. According to reports about the North American retail shop, gender separation takes a hit as Target launches Pillowfort line.

Target and gender equality

Target is one of the few major players in the United States which have realized that the best way to get support from your customer basis is to accept them as they are and to try to cater to their needs. I’m not saying it’s a bad thing, but on the contrary – it’s good business sense.

One of the most pressing issues in our country right now is the sexuality liberation movement, as more and more members of the LGBT community are getting comfortable with their own sexuality and are militating for equal treatment.

So, as to show their support, Target instituted a gender free toy labeling and bedding area in their stores. Now, so as to continue their efforts, the company launched the Pillowfort kids’ home décor line, which offers a gender neutral series of toys and bedding.

The past has seen the shop divided by colors and toys, but there are plenty of boys that like pink and princesses, as well as enough girls to like blue and rockets. By renouncing stereotypes and taking gender away from the equation, a product can be far better analyzed for its own merits.

Reactions from the LGBT community

Most of the LGBT community, including the president of Omaha’s chapter of PFLAG (Parents, Families and Friends of Lesbians and Gays) appreciates what Target has done in the fight against gender stereotypes, praising the retail service’s open mindedness and willingness to go past the stereotypes engrained by society.

However, Target’s efforts aren’t enough for some other parties. The president of Boston Pride, for example, said that despite them appreciating Target’s initiative, it’s nowhere near enough. He claims that a lot more can be done for him and his community.

Some of the things he listed as desired changes for retailers include installing gender neutral bathrooms, instituting benefits for the trans community, raising their minimum wage, and instituting LGBT sensitivity training for the staff.

Image source: Wikimedia

About the Author

About Andreas Petersen

Andreas was too little to remember when he and his parents first set foot in America. He considers himself a true American citizen, but uses every opportunity to promote his Danish origins. He is deeply found of politics, all nations’ politics and generally looks forward to the presidential elections. His BA degree in Political Sciences has helped him get familiar to the constitutional frames of US and non-US nations.