Have you ever tried Twitter but you didn’t even know where to start or how to filter the incoming Tweets? For those who found the 140-character social network confusing, the company is trying really, really hard to make it more user-friendly.
Taming Twitter’s posting hose is no easy task, considering there are roughly 304 million users posting all day long. But this is the entry point for the new “Moments,” the people-curated feature that allows some of the major publishers (such as The Washington Post) to post collections of tweets around the world.
News and cultural events would be a lot easier to follow; instead of having to sift through thousands of tweets or look up hashtags in order to find about breaking news, it all comes down to accessing Twitter’s “Moments” tab for the latest and most important tweets and Vines.
The Moments tool is also available to non-users, either by going to Twitter.com or accessing various embedded links on outside sites. Even though the tool is currently only available to “editorial partners,” Twitter announced all users will eventually be able to contribute, not just news organizations, NASA or the President.
But what’s interesting is that nearly a decade after Twitter has started helping dialogue and rhetoric to flourish, we now need information gatekeepers to guide our eyes and thumbs and make it easier to decide what’s worth looking at.
After all, statistics show the mass accessibility to the world’s knowledge has caused the average American to consume nearly five times the information he did 20 years ago. It’s inevitable that the brain will, at some point, run out of processing power.
Psychologists chimed in saying that our brains just aren’t made to process as large bulks of information as the Twitter provides us with. According to Daniel Levitin, a cognitive psychologist and author, the brain’s strain to keep up with the constant informational bombarding is one of the reasons we feel so exhausted all the time.
Needless to say, but exhausting its users is the last thing Twitter has on its mind, because this reaction would only stunt user growth. So the company has been looking for ways to make the feed easier to follow, such as introduction Highlights (a “summary of the best tweets for you”) and the revamped homepage which features curated feeds around news topics.
Making your social feed more manageable is definitely on Twitter’s priority list. It’s increasingly clear that Twitter’s focus is less on the Tweets’ stream – and more on building the dams.
Image Source: HNGN