After delivering its one billionth passenger these past holidays, one of the most popular ride-hailing companies had an epiphany about the way people spend quite a lot of time in the back of their cars.
Consequently, Uber has added Trip Experiences to make your ride more enjoyable. Basically, no place is holy anymore, as Uber will now request permission to bombard its passengers with content and notifications from third-party app developers.
According to its blog post on Tuesday, this is the single greatest update to Uber’s app program interface since the release of the Ride Request service back in March. But it’s no use being upset about it, so let’s see what Uber proposes for entertainment.
Music, news, honest reviews and…
Trip Experiences will offer its users music playlists – perfectly tailored to match the exact length of your ride – and snippets of short news updates on various subjects you’re interested in.
It can also display verified reviews for the restaurant or hotel you’re about to arrive to, and even push some very upper-middle class memos about how you should turn on the heat in the apartment on the ride home.
It’s no surprise that Uber wants to dip its toes into different sectors beyond global car service, given the fact that its most recent value was set at $62.5 billion. There are plenty of other popular ride-hailing companies around the world – Lyft is tough competition – so Uber is looking into features that will set it apart.
Besides Trip Experiences, Uber has already tested food and package delivery in some cities in the U.S., and it’s also interested in developing new self-driving technologies.
Thanks to third-party apps, Uber wants to make your ride more productive and enjoyable at the same time. The company has revealed partnerships with Facebook’s Messenger, United Airlines and StubHub, mentioning that it will introduce more major brands in 2016.
… annoying ads
Even though Trip Experiences is marketed as an entertainment feature, it’s no use ignoring the huge opportunity for advertisers. Given the power of targeting a sort-of captive market, it’s great that Uber has introduced the feature as an opt-in.
Uber is aware that even though monetizing the platform is profitable, passengers may be irritated by yet another service that bombards it with ads. That’s why users can turn off Trip Experiences at any time they want.
While tech companies may have cut their ties with third-party devs, Uber is ready to drive away from the norm and try something new. Good for you, Uber!
Image Source: Mashable