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Apple has announced during the code/mobile conference this week that starting in 2016, all Starbucks, Chilli and KFC payments can be made using the Apple Pay mobile platform. So, when you’re stading there sipping your favorite coffee, just remember this: you can buy me with a coffee and you’ll be able to pay through Apple pay.
Jennifer Bailey, head of Apple Pay branch, also mentioned that the program is still a pilot and will be widely available starting in the first months of 2016 and that their marketing strategy is focused more on client satisfaction than on producing a perfect business model
Regarding the implementation of mobile payment services, Starbucks was the first of the major companies that decided to use the bar code payment service, using both iOS and Android applications.
The first method of e-payment used by major-league player Starbucks was the scan-to-pay application. Although quite successful and sought after by the customers, scan-to-pay method only accounts for 20% of Starbuck’ electronic transactions. But, with the implementation of the new zip to pay system provided by Apple’s brand NFC platform, diners and restaurant will double up the speed of all transactions.
Marketing specialists estimate that Apple Pay application will have to face some very serious and tough competion in the years to come, because the overall customer satisfaction for the scan-to-pay method has been evaluated at about 98%. Apple Pay can only account for a very small number of transactions all across the US.
Apple Pay will have to wrestle down with Samsung Pay and Android Pay, in a battle whose outcome is yet undecided because the usage of digital wallet applications is still very low. For now, Apple Pay will only be available in US and UK, but prospects are being made to open a new market in China.
The advantage of paying through Apple Pay via Iphone or Apple watches is that you will be able to buy items on the go by using the near-field communication technology. Each terminal is equipped with a token-like program.
So, instead of closing your external token after each transaction, this app just sends an encrypted digital token to mobile stores and it doesn’t send any personal information.
With the market being opened for new prospects in the area of digital wallet applications, this will prove a wondrous opportunity for mobile applications developers.
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